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PLUS PACK
Our Solution
Fuse the iconic DNA of Jansport into a playful collection for BEAMS
The Result
A modular set of three packs that function equally as well separate as they do combined
My Role
Design Research
Sketching
3D Modeling
Prototyping
The Story
Three classic packs, two iconic brands & one modular design.
We had the honor of collaborating with the iconic Japanese brand BEAMS to create a modular set of three packs. The Plus Pack features an intuitive, lightweight attachment system that looks clean as a set or broken out as individual carry pieces. This collection has been a popular collab in Japan where BEAMS operates.
Featured in:
The Challenge
Jansport's functionality + BEAMS' playful spirit.
The Exploration
Morphing classic jansport shapes
The Details
Fusing three packs into one
The Result
Adaptable, iconic collaboration
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