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24/7 Pro Backpack
MY ROLE
Industrial Design
Trend Research
Concept Development
Sketching
CMF
Factory Collaboration
Development
PROJECT OVERVIEW
A premium everyday backpack designed to elevate High Sierra's aesthetic while improving organization, versatility, and perceived value. The project focused on modernizing the brand language through cleaner forms, thoughtful material blocking, and refined functional details without sacrificing accessibility or affordability.
KEY DESIGN DECISIONS
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Modernized the silhouette with a cleaner front architecture.
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Simplified material blocking to elevate perceived quality.
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Introduced premium trim and hardware detailing.
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Refined organization for improved everyday usability.
01
DEFINING THE OPPORTUNITY
Evaluated High Sierra's existing product line alongside key competitors to identify opportunities for a more premium visual language.
DESIGN STRATEGY
VISUAL LANGUAGE ANALYSIS
02
CONCEPT EXPLORATION
Explored multiple form variations, panel layouts, and pocket configurations to define the right balance of function and aesthetic.
03
REFINING THE DESIGN LANGUAGE
04
DEVELOPMENT & FACTORY COLLABORATION
Partnered closely with our overseas development team to refine construction, optimize manufacturability, and finalize production details.
05
FINAL PRODUCT
A versatile everyday backpack that delivers premium style, smart organization, and all-day comfort.
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